Communicate Your Business Objectives
According to Robert
Kiyosaki, author of Rich Dad Poor Dad, “Great leaders are
great communicators. It’s not a matter of memorizing and repeating
the right words, but of developing the ability to speak directly to
other people’s spirits.”
He believes that money
does not go to businesses with the best products or services but
rather it flows to ones with the best leaders. He went on to say,
“When I find a business that is struggling financially, it is often
because the leader of that business cannot communicate the company’s
As Kiyosaki points out,
there is a natural flow of communication from leadership and
management to the workforce. The questions to consider are: Is
leadership and management inspiring the workforce and developing a
relationship built on trust? Is it circular communication? Does your
workforce, through their performance and productivity, demonstrate
their understanding of your vision and business objectives?
Communication, much like
focus, flows throughout the workforce in a circular motion. Not only
from the top down but also the bottom up and inside out. Are you
always beating the competition or are you left wondering why things
do not get done in a timely fashion? Do your production levels fail
to meet the standards you’ve set or are deadlines rarely met?
to HR industry analysis, 95 percent of an average company’s
workforce is unaware of their company’s objectives and what role
their job plays in accomplishing that objective. The root cause of
this is communication. Can you really expect your workforce to
deliver maximum productivity when they don’t understand how they fit
into the objective equation and have no roadmap to get there? The
workforce wants to be included, wants to trust leadership and needs
job satisfaction to maximize productivity.
Communication Reigns: It’s
all about communication. It no longer serves leadership and
management to communicate their message one time, in the same
format. That would be like viewing the movies, television and the
Internet in black and white when bold cinematic HD color is
employees listen in 30-second sound bites -- and expect life to move
on every 30 minutes like their favorite sitcom. In addition, the
average American is bombarded with at least 600 advertisements and
more than 3,000 messages per day in the form of emails, telephone
calls, cell phone calls, texts, radio ads, television ads, Internet
these compete directly with the message your leaders are presenting
to the workforce. Leadership must learn to compete the same way
media does – by utilizing different forms of audio, visual and
kinesthetic communication to connect with the workforce, and by
repeating that message to influence their productivity.
Communication Rules: In
order for your workforce to deliver maximum productivity they need
to have a roadmap. In addition, leadership needs to know they
understand and can follow that roadmap. Communicating your roadmap
and the “why” is critical.
– this is the way it’s been for the last twenty years.
Leadership gives the workforce information in the form of
generalities and expects them to perform. Today, the workforce needs
to have specifics; they want to know that their contribution will
make a difference in the outcome.
communicating, remember the 30-second sound bite. Distill everything
you say and write into short three- to five-word phrases.
Communicate the message often and in all forms; audibly, visually
– focus on the workforce. They want to know the why. How do they
fit into the grand scheme of things and what are their benefits in
relation to increased productivity? They want to be more than a
number in a human resources file.
incorporate the word “feel” into your communications so you can
encourage them to express their feelings in return. One of the
reasons social media is so popular is that it is a two-way
communication form, unlike television which is strictly one-way. Tap
into their need for two-way contact and you will connect on a level
that results in elevated productivity.
many communication vehicles as possible, such as inner-office
Facebook and Twitter connections to make two-way communications
easy. And don’t forget face-to-face conversations and hand-written
notes – both carry great connection power.
– consider is the silent communications emitted by your
workplace environment. What message are you sending? Is the
workplace dirty, overcrowded and cluttered? Are the walls still
painted that drab green of the 80s and are workers still imprisoned
workplace environment plays a huge role in the performance and
productivity of your workforce. There is a flow to the focus of your
workforce just as there is a flow to your communications. When the
natural flow of focus is no longer obstructed by clutter and walls
or stagnant due to improper placement of offices, productivity will
– leadership in a media-savvy world must connect with their
workforce, not just be in contact. The workforce wants to know that
their leaders and managers care about them before they will buy in
to the business vision.
to know leadership cares about them as a person, their families and
hardships. When they know that, they will respond positively to
encouragement and correction when necessary. They will also give you
that much-needed circular feedback, which is so critical to the flow
once said that the problem with many specialists or small business
owners who seek growth is the lack of leadership communication
skills. “No one wants to follow them. Their employees do not trust
them, are not inspired by them … they cannot communicate with
finding different ways to communicate your leadership message to the
workforce, you can enhance the productivity and profitability of
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