Heather Lutze's Articles

Heather Lutze has spent the last 10 years as CEO of Lutze Consulting – Search Engine Marketing firm that works with companies to attain maximum Internet exposure. As a nationally recognized speaker and author, she is releasing the forthcoming book, "The FindAbility Formula: The Simple and Non-Technical Approach To Search Engine Marketing" (Wiley and Sons) Spring, 2009.  Heather is a lead speaker for Pay Per Click Summit, and previously spent two years speaking for Yahoo! Search Marketing. For more information, visit www.LutzeConsulting.com.

Know Your Customer’s Path to Purchase to Win at the Pay-Per-Click Game

Five Facts about SEO and PPC Every Businessperson Should Know

Use Negative Keywords to Make a Positive Impact on Your Pay-Per-Click Campaign