Get the Most Out of Your Speaker Investment

6 Ideas to Make Your Meetings Memorable

By Patricia Fripp

Patricia FrippIn a perfect world, you would have an unlimited budget to hire top keynote speakers for all your meetings and conventions. Since it’s not, here are some proven suggestions that have been successfully incorporated by many companies and associations. Adopt them into your meeting planning process, and become a hero for getting the most for your meeting dollar.

One seasoned association Executive Director had six days of speaking and seminar slots to fill. As part of their overall convention, instead of assigning each slot to a different speaker, she suggested to the conference committee that they maximize the contribution of a few top presenters, hiring three of them to fill three different roles. That’s how they made 1 + 1 + 1 = 9. Three speakers used three ways equals nine slots filled.

Here’s how such a move can save your organization time and money and let you trade up to professional speakers you might have thought you couldn’t afford.

Save on Hotels and Airfare: Cutting the number of speakers will most likely reduce the total nights of lodging needed. You will definitely save on transportation — for instance, three round-trips versus nine.

Speakers May Reduce Fee: Many speakers will conduct multiple presentations for the same fee and discount several days in the same location. Perhaps your prior speakers might have been more flexible if you had only thought to ask, “After your keynote, could you conduct a breakout session?” ”While you are here could you emcee one morning?” “Could you moderate a panel?” Even, “Our chairman is a bit nervous. Could you coach him on the opening of his keynote speech?”

Speakers and trainers who travel across country will frequently charge considerably less for three consecutive days at one hotel, rather than three separate dates months apart.

The Answer Is No If You Don’t Ask: One Realtors Association asked, “After your luncheon speech, could you deliver a breakout seminar on your topic and go deeper?” That thrilled their speaker who wanted to prove to them that he had more to offer than the 45 minutes of ideas presented in his keynote speech.

One seasoned professional speaker always makes a habit of suggesting a breakout following her keynote. One of her clients said, “Well, the agenda is already slotted in. However, we’d love it if you would emcee our Top Producers’ panel, the first breakout session after lunch.”

It’s Easier to Get Sponsors: Trading up to a more seasoned or bigger-name speaker makes it easier for you to get sponsors. If you have ever said, “We can’t afford your fee,” instead ask, “If we can find a sponsor to help pay for your presentation, would you be willing to have a book signing in their booth?”

Who would sponsor your event? Consider approaching the exhibitors at your conventions or whoever sells to your members or whoever wants good PR with the people in the audience. List these “angels” prominently in the program and meeting audiovisual presentations.

At many conventions the sponsor has the opportunity to introduce the speaker and handle the Q and A. Ahead of time introduce your speakers to their sponsors, and encourage them to incorporate a couple of lines into their presentation that tie into their sponsor.

For example, one keynote speaker, in her keynote speech to an 800-person audience at a national convention, thrilled the association, audience, and sponsor. After her opening story, she quoted the founder of her corporate sponsor, gave examples to reinforce herpoints from their newsletters, and incorporated their name in her walk-away line.

When your speakers are wise enough to feature their sponsors in their presentations, you will not have a problem getting sponsorship for future conferences.

Three Invaluable Bonuses

  1. Having speakers on hand throughout your event gives you far greater flexibility in scheduling.
  2. In case of a last minute speaker cancellation or no show, they can substitute.
  3. Continuity can establish a powerful connection between audience and speakers.

With six days of speaking and seminar slots to fill, our seasoned association Executive Director said, “We found that when we triple-book speakers, they become even more popular, really getting to know our association members who always enjoy their staying around longer. Our members feel they know them as friends when they can talk to them in the trade show and after-hour events as the speakers are with us for several days.”

Continuity, during an event or from year to year, means your speakers are able to notice and volunteer to help your organization in special ways you may not have considered.

More Bang for Your Buck: Many successful meeting planners are able to negotiate with their speakers for extras. Wise speakers figure that as long as they are there anyway and are being paid well, their time belongs to the client. Therefore, they are happy to take on extra tasks.

The next time you are planning a conference, consider the multiple ways to incorporate your speakers’ talents. In addition to what you are engaging them to do, it doesn’t hurt to ask if the speaker would be willing to do one of these:

  • Deliver one or two breakout sessions
  • Add a partner/guest program
  • Introduce other speakers
  • Emcee part of the event
  • Moderate a panel
  • Sign autographs
  • Coach company or association leaders on their presentations
  • Appear in the sponsor’s booth to make their sponsorship more of an investment

Next Time You Book a Speaker: If your speaker does not ask how else he can serve you, perhaps you should consider continuing the search.

Patricia Fripp is a Hall of Fame keynote speaker, executive speech coach, and sales presentation skills trainer. Meetings and Conventions magazine named Patricia “One of the most electrifying speakers in North America.” Patricia is virtually everywhere with her online learning FrippVT. Many of the courses earn Continuing Education Credits earned through XtraCredits.

3 Presentation Mistakes That Kill Your Message and Bore Your Audience

Mark VickersBy Mark Vickers

“Yea, me too, I caught a bit of a nap during the All Employee meeting… another hour wasted.”

Sandra, the CEO of a successful company was shocked when she heard this over a cube wall just minutes after finishing a series of all employee meetings. Her talks had generated applause and positive comments from those she visited with afterwards.

Three weeks earlier, Sandra had met with her Vice-Presidents of Corporate Strategy and Human Resources to discuss the mid-year All Employee Meeting.

HR had big news about the benefits plan and Strategy was ready to announce a new market and opportunities for the staff.

The team followed their standard process for preparing for a meeting:

  • They discussed the details to be shared
  • Both departments prepared the necessary slides
  • The slides were reviewed and updated
  • Corporate Communications added the “corporate verbiage” and created a script

A few days before the meetings, Sandra received the script and did a quick review. A veteran of presenting at meetings, she was relaxed and ready to go.

Sandra and her team followed a process similar to many organizations, making the same mistakes that new and experienced presenters fall victim to.

Mistake #1 – Failure to Engage: Regardless of how much experience you have making presentations, engaging your audience is an intentional process. People have a short attention span and it is your job to re-engage each member of your audience often throughout your talk.

Some of the best ways to engage and re-engage your audience are to:

  • Use compelling, well crafted stories
  • Share just enough information to make your point, leaving the extra details for a report they can read later
  • Don’t be a corporate “talking head” delivering a “corporate presentation”. To connect with others be a likeable, knowledgeable person talking to each member of your audience.
  • Today, more than ever before, your audience wants to be entertained. Being a Verbal Flatliner with little variety in tone, volume, and speed will cause you to lose your audience quickly.

While these tips sound simple, they are not easy to implement.

The Solution – Preparation: To ensure success, make sure you use a robust presentation process and structure to address:

  • Key intent
  • Maximum points for time allotted
  • Illustrative stories
  • Audience/content calibration
  • Power Opening
  • Call to Action

Regardless of how many presentations you have made, a lack of a time spent preparing using a formal process will lead to diminished results because:

  • Important points will not be made as clearly as required
  • You may talk beyond your audience
  • Speaking patterns and habits that distract your audience from the message will be more evident
  • Content Overflow (too much content for time allowed) will overwhelm your audience and bury the core message
  • Verbal Overflow (excess verbiage immediately after key points) will cause the most important information to become lost in the “babble”

Mistake #2 – Being a support to your slide presentation: You have heard of Death by PowerPoint, yet you don’t believe it happens to your audience. It is easy to slip into one of three traps that cause you to lose power and momentum:

  • Slides should provide visual support. Unfortunately many people let the slides take over the show. Your slides should not be a cue for what comes next in your presentation, making you appear like trained executive who speaks every time the slide changes.
  • You should be the “authority” not the slide show. If you let your slides share the most important information, it might be better to email everyone your slides because they don’t need to hear you.
  • People respond better to other people – but slides are easier to deliver. No matter how effective your slides are, they will never compel an audience to take action as well as you can when you are clear and passionate in your delivery.

The Solution – More Practice: Formally practicing your presentation is the only way to make sure that your carefully developed content is presented effectively. To get the most from your practice time use the following process:

  • Practice delivering your presentation (not silently reading it) while standing
  • Video (or at least audio) record it
  • Review the recording
  • Refine your presentation
  • Repeat

Mistake #3 – Failure to Improve: Your presentations will ultimately define your success and when done properly will be remembered and acted on by your audience. While the ability it present information is critical to many professionals, most fail to improve over time, typically as a result of one factor.

When you need help with your taxes, you call your accountant, your legal matters, an attorney, and to keep you healthy, your doctor. You trust experts in other areas of your life, yet when it comes to determining the effectiveness of a presentation, most people rely on comments from unreliable sources and then use that unreliable feedback for future presentations.

Do you rely on feedback from:

  • Friends, family, and staff? These people are close to you, they like you, and have a relationship or dependency on you; they are not necessarily objective and honest with you.
  • The people who come up after your presentation and tell you how great it was? These people might just want to get a few seconds with you for their own reasons or you may have connected well with them. What about all the people who didn’t come up? What did they think?

The Solution – Get Strategic Feedback: To determine the true effectiveness of your presentation, try the following tips:

  • When people say “Great job,” instead of taking the accolades and saying thank you, ask them questions like:
    – Tell me something specific you learned?
    – What are you going to do different as a result of what you heard?
    – How do you feel about this subject?
  • By asking specific questions after you speak, you will discover what they really heard. IMPORTANT: Ask the people that come up to you AND the ones that don’t.
  • Listen to a recording of what you did. It is important that you listen as a disinterested, disengaged audience member who believes they have better things to do than listen to you. Is there anything in your presentation that might get their attention? Were you dynamic and personable?
  • Have a professional, trained in speaking, connecting to an audience, and critical strategic feedback provide an assessment at least once a quarter.

Successful presentations do not happen by accident, they are carefully planned, crafted and rehearsed. You have a responsibility to provide value to the people who give their time to listen to you. You will be rewarded when they leave highly motivated and taking the action you recommended.

Mark A. Vickers is a Certified Professional Coach, and Certified World Class Speaking Coach. Mark is a communications consultant focused on helping you and your organization improve performance through improved communication and speaking skills. He is known as a creative author and speaker, and for creating the Communications Challenge, an objective way to measure communication effectiveness. For more information about Mark and his programs, please visit: speakingisselling.com.

Public Speaking in Business: Fear and Fact

By Ruth W. CrockerRuth W Crocker

Larry’s boss was so pleased with his work performance that he asked Larry to give a fifteen-minute presentation to the entire department of twenty-five people. Larry felt confident about his work, but not about standing up and talking about it. In fact, it was the last thing he wanted to do. “Everyone will be laughing at me when they see me up there,” thought Larry, flashing back to the nightmare he had in junior high when he dreamed he gave a science report to his entire class and forgot to wear clothes.

Even Jerry Seinfeld quipped that public speaking is the number one fear for most people. “If you go to a funeral, you’re better off in the casket than doing the eulogy,” he joked. Unfortunately, this is the sentiment of many, including Larry.

It doesn’t seem to matter if a job is on the line or if it’s the low-stakes company picnic and you’re introducing the entertainment, most people feel a strike of fear in the chest when they know they have to stand up in front of a crowd and speak. The knees weaken, the palms sweat and palpitations rise, especially as the podium looms closer. Like the experience of many, the little gremlins (those creatures we invent to terrorize ourselves) in Larry’s head were chanting a worst case scenario: “You’ll look silly and sound stupid.” Suddenly, he felt weak and defensive rather than like the expert he was on his subject. Physiologically, his body kicked into flight or fight mode; his adrenaline rose, quickening his pulse and urging him to run out the door rather than to meet that vague, smirking aggressor: the audience.

The good news is that we are what we think we are, and, therefore, the possibility of turning down the volume on those convincing gremlins with their nagging voices, and at least appearing to be strong, comfortable and relaxed, is obtainable.

The following are some suggestions gleaned from public speakers at all levels of fear and experience. The goal is to learn the tricks of the trade that will enable you to take control of stage fright, rather than letting it control you – whether speaking at an industry conference or to a group of coworkers.

  • Prepare yourself in whatever time you have. Larry had to present at the next weekly department head meeting in two days, but, if it is an impromptu speech, don’t start with an apology. Try a dash of humor to break the ice like, “Thank you very much for the warm reception – which I so richly deserve and so seldom get.” The best one-liners make fun of the deliverer, not the listeners.
  • Imagine in advance how you might look in front of people and practice so that your eyes are not continually cast down. You can’t practice too much. In fact, it is the best way to drown out the gremlins. When you rehearse with your notes, practice breathing. Take in a comfortable breath, speak, pause, and breathe again. Check your posture. Are your shoulders hunched forward into a protective position? Breathing is easier when the chest is lifted because it allows the diaphragm (the horizontal muscle above the stomach) to expand freely. If you have been given time to prepare and make notes, be sure your notes are in large print and a handy format. Poor lighting at the podium when you finally arrive up front with notes in hand is one of the least expected but most frequent situations encountered by speakers. Fortunately, Larry took time to type up the highlights of what he wanted to say and enlarged the font. Finally, he cut the pages in half and pasted them on numbered index cards.
  • Take your time and speak clearly. Ask the audience if they can hear you before you launch into your speech. Don’t rush. It takes one or two sentences for people to get used to the sound of your voice and understand your diction.
  • Take a moment to scan the audience and thank them for the opportunity to speak. While you’re scanning, think about who they are and what might be interesting for them. Identify one important point you wish to make that will relate to this particular audience. They need to see the value in what you are going to say, and the simpler it is, the more convincing you will be. Believe that they are interested and want to hear your message. Start with a smile. Smiling disarms people and makes them think you know what you’re doing. As you take your place from which you will speak, take to make a sweeping gaze of the entire room. Look at the tops of people’s heads and people will actually feel that you are looking at them. You’ll avoid the distraction of eye-contact
  • Inspire your listeners by understanding who they are and where their interests lie. If your message is based strictly on your own needs, it will be much more difficult to connect with the audience. Some speakers start with an observation about the group or ask a question, like: “How many people spent more than an hour on the freeway to get here tonight?” Quickly, people will begin to feel that you are interested in them more than yourself. If your message is aimed at convincing an audience to buy or to consider a product, try to distill the message into its smallest size, the key point, in less than one minute. For example, if you’re selling time-shares to busy people, perhaps a key point might be: “What’s the easiest way to take a vacation?” Then elaborate and practice delivering the message in longer and longer forms. This will help you zero in on what you really want to say.
  • Show the audience that you are composed and passionate about your subject. Tell them that you are happy to be there even if you feel nervous. It’s normal to experience the “jitters” when you know you have to speak in front of others. Larry even became nervous when he had to say his name and introduce himself around a meeting table. He had to remind himself that many people feel the same way when the spotlight is suddenly turned on them.
  • Finally, don’t raise an alarm that you might faint or somehow not survive the speech. The audience will not hear a word you say. They will be waiting for something to happen – to you. For Larry, the solution might be to find a way to laugh at himself right at the beginning. Something like, “This reminds me of the guy who was asked how he controlled a man-eating lion by whispering in the lion’s ear as he was about to devour him. His answer: ‘I just told him, as soon as you’ve finished your dinner you’ll be asked to say a few words.’”

Even the greatest orators and speech makers all started in the same place, learning how to put one foot after the other as they made their way down the aisle, behind the curtain, up to the stage and utter the first line. Turning such a formidable fear into something convincing and manageable that can help your career is a great accomplishment.

As Larry worked on his presentation and remembered his angst in junior high, he thought about his “gremlins” and how he might make them work for him rather than against him. He imagined grabbing them off his shoulder and stuffing them under his arm as he walked to the podium, saying, “C’mon you guys. You’re going with me!”

Ruth W. Crocker, Ph.D. is an author, writing consultant and expert on recovery from trauma and personal tragedy. Her book, Those Who Remain: Remembrance and Reunion After War describes her experience following her husband’s death in Vietnam and how she found resources for healing. An excerpt has been nominated for a Pushcart Prize in 2014. She is Writer-In-Residence at Riverlight Wellness Center in Stonington, CT where she teaches the art of writing memoir and personal stories. She is available for workshops, readings and public speaking. Contact her at ruthcrocker.com.

Boost Your Brand Behind the Microphone: Five Public Speaking Fundamentals for Business Owners

By Scott Topper

Scott TopperAs he approached the podium, Taylor could feel his face begin to redden and the perspiration building on his palms. He mentally recited his opening line with each step to center-stage, hoping above all else that he did not stumble over his words, or worse, draw a complete blank. His business was still in its infancy—it had been less than 18 months since he officially opened the doors—but the immediate dent he aimed to make in his market was more like a surface-scratch, and it became blindingly apparent that new avenues must be explored to expand his brand and increase companywide profitability. He shook off the looming nerves, adjusted the microphone and began to speak.

Many business owners can identify with Taylor’s anxiety and apprehension, as the stage is leagues away from the comfort-zone of the boardroom. Addressing a crowd of contemporaries is vastly different than delivering a presentation to a small group of colleagues, but nevertheless, speeches are one of the premiere channels for brand construction, and public speaking prowess is a rubber-stamp to your status as a thought-leader in your field.

There’s an inaccurate belief in business that only professional speakers should talk publicly. The truth is that only a small number of people who are actively speaking at local events, conferences and meetings are professional speakers. Most of them do it for product and service promotion or expanded visibility for themselves or their brand. When you employ these five fundamentals, you can become a great public speaker and learn to market yourself successfully.

1. Assess Your Skills and Knowledge: The first thing you should do is to assess your skills and abilities. Are there any topics that you’re an expert on? Let’s say you’re passionate about healthy eating and fitness. You could use your knowledge to help people understand the importance of good nutrition. Write engaging speeches about organic food and its benefits or talk about the role of physical activity in disease prevention. Show people how they can lose weight without starving themselves or spending a fortune on supplements. Just think about how many topics you could cover in your speeches!

If you’re a business professional, you can talk about the most effective marketing techniques and help people improve their lives. Show them how to start a business, attract more customers, and promote their products more effectively. If you’re a blogger, you can host webinars and teach your audience about Internet marketing. Regardless of your field, you can use your skills to educate and inform people—and create a steady income, as well.

2. Create Your Statement and Share Your Story: Your primary goal when delivering a speech is to engage the audience with a dynamic message that creates value and resonates in their minds. Create a clear statement of what you do and how you can help customers.

If you want to grow your business, focus on shaping a successful brand that tells your story and inspires people to take action, and craft a presentation that imparts your values and ideals on your audience. The most influential speakers have something special to say; they speak from personal experience and share real life stories that engage and motivate people. Personal stories are easy to relate to and have the greatest impact on your audience. If you want to become a good speaker, come up with something new—make the mundane interesting. Encourage your audience to see things from a new perspective.

3. Rehearse, Practice and Scrutinize: As the old adage goes, “Practice makes perfect,” and this is especially true when building your business and reputation through public speaking. Scrutinizing each and every aspect of your speech, committing it to memory and rehearsing in front of a small group of people will help allay any pre-performance anxieties.

Public speaking can be a risky business. Drawing a blank, failing to engage the audience or forgetting a line is entirely possible while onstage, but with constant practice, you diminish the risk of all of them. It’s important to understand that starting a public speaking business requires hard work and commitment. Anyone can become a good speaker with persistent practice, but this doesn’t mean it’s easy.

4. Contact Local and National Associations: When all of the legwork involving crafting an insightful, engaging speech is complete, you need to find your audience. Many neophytes in the speaking world are confounded regarding the ins-and-outs of securing engagements, but it can be as simple as marketing yourself and your presentation to your target market.

As a business owner, you need to contact local and national organizations in your area of expertise and tell them you’re looking for speaking engagements. Search for business events where you could talk about your products and services. Depending on your niche, you can go to schools, colleges, libraries and social clubs to make informative speeches. Tell them about your business and ask for permission to hold a speech. Find a way to tie your message to theirs to maximize your opportunities.

5. Get the Audience Involved: Inviting your audience to be active participants in your performance is one of the best ways to ensure engagement and connection. Encourage questions and sharing of ideas—create a dialogue. Ask people to stand up, group themselves, and share one or two things they found useful in your presentation. Tell them why you enjoy speaking about this topic and how your speech can help them.

The audience was abuzz, and Taylor was elated—a combination of relief from conquering a fear and the knowledge that his performance was the first-step in elevating his brand and business.

Follow Taylor’s lead and dive into the world of public speaking. There’s no better way to boost your business and increase name-recognition and visibility.

Scott Topper, three time Emmy Nominated TV Show Host, and Corporate Improv Skills Coach, helps organizations and individuals learn business improvisational skills and theatrical techniques to achieve better sales presentation results and gain confidence through his fun, interactive corporate presentation skills workshops. Scott offers a monthly coaching mentoring newsletter, and has authored over 30 public speaking books, audio books, workbooks, DVD’s, and downloadable confident speaking courses. For more information about Scott, contact him at www.IMproSolutions.com, 818-640-6100, or Scott@IMproSolutions.com.

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Talk Up Your Business: How to Get More Customers via Public Speaking

By Pam LontosPam Lontos

All business owners want more customers. The question is, how do you attract them? Advertising can be expensive, and traditional marketing techniques may take a long time to show results. Fortunately, there is another option.

Did you know that as a business owner or professional in your field, you are also an expert? And, did you know that people (a.k.a., potential customers) want to learn from your advice? That’s why it makes sense for you to share your knowledge by giving informative presentations on your area of expertise.

Before you let your self-doubt creep in and proclaim, “But I’m not a speaker!” rest assured that people aren’t expecting a high-tech motivational event. They don’t expect eloquence or even flamboyance. They simply want some targeted information that can help them improve their business or their life. And chances are, it’s the same information you tell people via phone or in one-to-one interactions every day. When you can deliver those bits of information to a larger audience, you can get more business. Here’s how to do it.

Hone in on your topic: Even though you may not aspire to be a professional speaker, if you’re going to market and brand yourself as an expert, you have to pinpoint some key speaking topics. To do so, think about the questions you commonly get from customers. Chances are those are great speaking topics.

For example …

  • If you have a gardening shop, you can talk about how to grow an organic garden in your backyard … or the best plants to grow for your geographic area … or tips for getting the most blooms from your plants.
  • If you own a dress shop, you can talk about how to dress for success … or ways to create a “mix and match” wardrobe … or the most flattering styles for various body types.
  • If you own a furniture store, you can talk about home staging ideas … or easy ways to spruce up the look of your home … or how to pinpoint your unique decorating style.
  • If you have a restaurant, you can talk about stocking a healthy pantry … or healthy eating tips … or do a cooking demonstration.

Whether you speak for free or get paid is not important. The idea is to get in front of your ideal buyer with some useful information. That’s how you get perceived as an expert. As legendary speaker Zig Ziglar used to say, “If you’re the one up there giving a speech, people automatically think you’re the expert.” All customers want to feel that they’re doing business with the best of best. Speaking puts you at that best of the best, expert level.

Go public! Next you need to decide where to do your presentations. Often you can have the speaking event right at your business location. If your store is small or not conducive to hosting a gathering, you could use a room at the local library or reserve a meeting room at a restaurant—both of which are relatively low-cost options. Also, look for local Meet Up group or clubs that attract your target audience, such as mom’s groups, yoga clubs, sewing circles, book clubs, or any other organized gathering of like-minded people. It’s common for these groups to bring in speakers a few times a year. If your message would resonate with a particular demographic, offer your speaking topic to the group.

If your topic is geared more for business to business customers, then investigate your local Rotary Clubs, Chambers of Commerce, and BNI Chapters. All of these organizations have regular weekly or monthly meetings where they bring in speakers from the community.

Finally, contact other local businesses that are complimentary to what you do and offer to speak to their customers. For example, if your company does pest extermination, contact a plant nursery and offer to do a seminar for their customers on environmentally friendly pesticides, thus introducing the pest extermination company to a new source of business. Think of other companies that are not direct competitors with you and whose customers would be a good match for your company.

Promote yourself. One of the best ways to increase the number of people who attend your speaking events is to promote it to your current customers. Make sure you get email addresses from your customers so you can email them a monthly newsletter, coupons, and announcements of your upcoming seminars. Also, post the event information on your social media channels, and put up signs around your business about the next presentation. If you’re not charging admission to the event, you may be able to put an announcement of it in the local news media under the Community Events or Community Happenings section.

Of course, email and social media can only get you so far when it comes to promoting your events. Studies show that each day, more than 294 billion emails get sent. The sheer amount of information people are being bombarded with is overwhelming. So while email and social media are great tools to reach people, if you really want to reach people, then you need to start using one of the oldest marketing tools available: the telephone. Have your employees call your customers and extend them a personal invitation to attend the speaking event. When you talk with someone rather than just send an email, you develop rapport and gain their attention faster than any email message ever could.

Speak Up! You want to be the company people think of first when they need what you offer. That’s called having Top of Mind Awareness, and public speaking helps you achieve that. When you gain that Top of Mind Awareness, you’ll have a leg up on your competition and will be perceived as the expert.

Ultimately, speaking about your industry knowledge is one of the easiest and cost-effective ways to bring in new business. So don’t be shy! Get out there and market yourself as an expert/speaker. By doing so, you’ll stand out from the competition and reach new levels of professional success.

Pam Lontos is President of Pam Lontos Consulting. Pam consults with businesses, speakers, authors, and experts in the areas of marketing, publicity and speaking. Pam is a past Vice president of sales for Disney’s Shamrock Broadcasting where she raised sales 500% and she founded PR/PR Public Relations. She is the author of “I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success.” She is also a former professional speaker. For more information on her consulting services, call 407-522-8630 or email PamLontos@gmail.com.