Marketing Articles

All of these articles are about marketing.  Marketing is how you let others know about your business.  How do you get people interested in your product?  What are the steps to follow in order to get your business noticed?  What kinds of graphics grab potential clients’ attention?  How do you best portray your company at a trade show?  How do you get more people to notice your company?  How do you use the available media to advertise?  How do you direct your marketing to target women as opposed to men?  These topic, and many, many more are covered in this section.  Each of these articles is written by a qualified and skilled author who is an expert in his or her respective field.  These articles are available on a non-exclusive basis for publication or reposting.  Please contact that author or their representative for more information.

Host the Best Trade Show Booth on the Planet!

SAM: The Three-Part Process of Social Media Marketing

Create A Profit Powerhouse: Align Sales with Marketing to Maximize ROI

One More Thing You Can Do to Get More Business

Discover your Brand Lover: Five ways to tap into your most profitable customers

The Threat of “Do-Not-Mail”

The Power of Cult Branding: In Search of Your Best Customer

Conversion! Drive Attendance to Your Seminar

Outwit the Competition: Use Nontraditional Low-Cost Marketing

Seven Public Relations Secrets that Get Your Business Noticed

Get Your Business Off The First Tee: Hit more greens and sink more putts!

Selling the Intangible: How to Effectively Market a Service-Based Business

Four Tips to Build Hot National Buzz For Your Product, part 2

Four Tips to Build Hot National Buzz For Your Product

The Five Steps of Social Media Marketing

Relationship Marketing Can Help Your Business During Bad Economic Times

Steps to Planning a Media Event and How it Can Boost Your Business

Six Reasons Why Face-to-Face Trumps Mass Marketing

Employ Strategic Entertainment to Gain Competitive Advantage

Create a Giant Postcard to Market Your Business and Get Results Fast!

Coping With An Attendee’s Limited Attention Span

How to Make a Book Cover Design that Flies Off the Shelf!

Capture Clients with Words that “Hook” and Graphics that “Kick!

Why One-Sheets are Must-Have Marketing Tools

What Do You Need to Know Before You Design Your Own Logo?

From Logo to Legend – In 10 Simple Steps

The Prescription for Direct Marketing Success

Mick Jagger Killed the Mass Market!

Using TV and Internet to Tap into the Baby Boomer Market

The Triple Win of Cause Marketing

Five Steps to Building an Effective Referral Network

Color Meaning: Symbolism and Color Psychology of Common Colors

Ten Fantastic Ways to Add Fun to Your Flyers

One-Sheet Says It All

Visual Branding Keys To Make Your Business Memorable

Aligning Sales and Marketing for Dynamic Growth

The Impending “Do Not Market” Threat

The Five Pillars of Digital Marketing

A Marketing Boom: How to Attract the Baby Boomer Market

Marketing Triage

Public Relations Secrets that Get Your Business Noticed

Maximize Your Company’s Exposure by Building Relationships with the Media

Use Publicity to Increase Your Profits

Develop Your Hook for Better Business Publicity

The Fifteen Most Common Publicity Mistakes Businesses Make

Dispel Those Publicity Myths: Get Your Business the Attention it Deserves

Trade Show Time Management

Optimize Your Trade Show Investment: The Power of Elegance In Action

Make Your Next Trade Show Exhibit a Media Magnet

How Not to Market to Hispanics

Acquiring New Clients by Telling Them About You!

Creating Passionate Clients: Grow Your Business with Relationship Marketing

Turn Your Marketing Pieces into Marketing Masterpieces

More Tips For Becoming An Excellent Talk Radio Guest

Become A Talk Radio Star: 10 More Tips To Successfully Promote Yourself

Becoming An Excellent Talk Radio Guest

Become a Talk Radio Star: How to Promote Your Book or Product

Avoid The 10 Biggest Direct Response TV Mistakes

Permission Marketing: A Response to Do-Not-Call

The Ten Percent Rule: an Answer to the Marketing Budget Mystery

Venus Goes Shopping: Tips to Get Women to Love Your Brand

Conquer Your Niche!

The Slippery Slope of Stopping Spam

Trends and Tools: How to Effectively Reach Your Target Audience

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