Categories
Anne Connor

Finding and Leveraging External Communications Professionals

By Anne Connor Cassandra works at a firm spearheading a park renovation project and was tasked with producing a community outreach survey in a nearby city. After hiring a copywriter who specializes in public relations to draft the text, the city indicated that the questionnaire would also need to be distributed in Spanish and Vietnamese […]

Categories
Anne Connor

What Your Signage Says About You

By Anne Connor Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So, he looked up the key words in Spanish and created a beautifully designed website and colorful, […]

Categories
Anne Connor

How to Establish a Real “Worldwide” Web Presence

By Anne Connor It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re reading. The same goes for searching. It’s highly unlikely that potential consumers in foreign markets will find their way to your website using English-language searches, which means you […]

Categories
Anne Connor

Arriving at the Right Type of Language Professional

By Anne Connor Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster film put a language professional in the leading role. Hollywood star Amy Adams plays Dr. Louise Banks, a linguistics professor asked by U.S. Army Intelligence to help communicate […]

Categories
Anne Connor

5 Tips for Taking your Business Global

By Anne Connor The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if it weren’t for some smart and localized brand management at the very beginning of its foray into the country. Protecting the company’s valuable trademark was a high priority […]