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Christopher Tompkins

The Two Types of ROI: Return on Investment vs. Return on Influence

By Christopher Tompkins In the marketing world, many businesses focus on ROI (return on Investment). However, when they don’t get the immediate monetary results they desire, they begin to pull away from social media marketing. But there is another side of the coin: ROI 2.0 (return on Influence). Many businesses have begun investing more time […]