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Chuck Reaves

Identify Your Employees by the Theory of 21

By Chuck Reaves “For every person who will say yes, there are twenty who will say no. For a positive response you must find the twenty-first person.” – The Theory of 21 The CEO of an electronics company had an idea. He was a solid business person but was not as well-versed in electronics as […]

Categories
Chuck Reaves

What is a CSO, and Why Does Your Company Need One?

By Chuck Reaves Is yours a sales-driven organization? When asked this question, most CEOs answer yes. When asked if they have a Chief Sales Officer—CSO—almost all of them admit that they do not. To answer the CSO question for yourself, look at your organizational chart. Is there a representative of the sales department at the […]