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Dawn Josephson

How to Create Promotional Pieces that Attract Your Ideal Clients

By Dawn Josephson Whether you’re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. Unfortunately, many promotional pieces miss the mark. Outrageous claims, weak calls to […]

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Dawn Josephson

The Top Three Business Writing Mistakes You’re Probably Making Right Now

By Dawn Josephson Most businesspeople have great ideas, but when it comes to putting those ideas on paper, they ramble on for pages and end up looking less than professional. But in today’s communication age, with email trumping the phone and deals being done via text and social media, writing skills are of paramount importance. […]