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Henry DeVries

How to Hire Top Candidates with Storytelling

By Henry DeVries A tough challenge for many executives is convincing top talent to join their company. A second challenge is training newcomers to understand the company‚Äôs core values. To become better at hiring and training, it pays to know how humans are hardwired for stories. If you want the prospective employees to think it […]

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Henry DeVries

Mistakes to Avoid When Communicating Change

By Henry DeVries Gulp. Suppose the time has come to communicate a major change for your organization. Maybe it is a downsizing, a restructuring, or a switch to total quality management. The change is so important the future of the company depends on it. Employees are mustered to the cafeteria where the CEO makes an […]

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Henry DeVries

Increase Sales with the Simple Six-Step Heroic Storytelling Formula

By Henry DeVries A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how humans are hardwired for stories. If you want the prospect to think it over, give them lots of facts and figures. If you want them to decide to hire […]