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Jill Johnson

9 Tips to Make Working Remotely Work for You and Your Employer

By Jill J. Johnson  The concept of remote working has been around for a long time. Many entrepreneurs have mastered the ability to work virtually, but it is often a major challenge for those who normally work in a busy office setting to shift to working outside their traditional office environment. Working remotely can feel […]

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Jill Johnson

Maintaining a Leadership EDGE in Turbulent Times

By Jill J. Johnson  Why is it that some people seem to weather any business storm or crisis without appearing to break into a sweat? How is it that they always seem able to recover from a stumble and move on to even greater success? Are they immune to failure because they have won the […]

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Jill Johnson

Build Robust Customer Relationships by Taking a Proactive Approach

By Jill J. Johnson While today’s sales process can appear streamlined and online, it creates complexities and confusion for consumers who have vastly more options in a global marketplace. The internet has blurred traditional sales territories because consumers can now search the world for the products and services they want or need. Finding the right […]

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Jill Johnson

Asking Questions to Enhance Your Strategic Thinking

By Jill J. Johnson The foundation of effective strategic thinking and strategy development is knowing how to ask the right questions. Learning to ask the right questions can be difficult because most people only know how to ask superficial questions that have easy answers. Asking challenging questions allows you to be more impactful in critical […]

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Jill Johnson

Understanding the Importance of Decision Triggers In Selling to Your Prospects

By Jill J. Johnson, MBA A key component of effective target marketing involves developing deep insight into the decision-making process influencing how your customers make their purchasing choices. For organizations working with diverse customer needs, moving your prospects from, “I’m interested,” to “I’ll buy,” is a highly complex process. What is significant and how this […]

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Jill Johnson

Understand the Impact of Your Profit Per Sale

Make Sure You’re Dedicating Your Resources to the Right Clients By Jill J. Johnson, MBA Few enterprises truly understand the actual profits generated by the individual sales they make. Most metrics for sales effectiveness are monitored by reviewing top line revenue results. Yet the most critical determinant of on-going business viability is to understand what […]

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Jill Johnson

Stalled Sales? 

Get Unstuck by Engaging in a Strategic Market Analysis By Jill J. Johnson If you are struggling with sluggish sales, there are two critical areas you must review to address the situation. The first is determining if the slowdown is due to changes in your target market. The second is determining if your sales and […]

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Jill Johnson

Target Marketing: Enhancing Your Sales and Marketing Effectiveness

By Jill J. Johnson Your customers can be grouped according to a variety of different identifiable characteristics that reflect their specific needs and interests. These needs and interests impact their attitudes toward purchasing decisions. Each of these groups is called a target market. Target marketing is the response to identified market needs. These needs will […]

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Jill Johnson

Strategic Triage

The Keys to Surviving a Significant Strategic Disruption By Jill J. Johnson Despite the best of intentions and a solid strategic plan, leaders can sometimes find their organizations in the throes of an unexpected major crisis that threatens their enterprise survival. Whether it is the culmination of changing market forces, a self-inflicted incident or the […]

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Jill Johnson

Preparation Breeds Confidence: Four Strategies to Prepare for Success

By Jill J. Johnson, MBA Most people want to take shortcuts; however, the more thorough your preparation, the greater the likelihood is that you will have success. Preparation is essential to having confidence in yourself no matter what setting you are in—this will build your confidence when you are in high pressure situations such as […]