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Larry Jacobson

Why Incentive Travel Should Make a Comeback

By Larry Jacobson Incentive travel programs have a long history of helping companies grow their business through increased sales, build loyalty with customers, and earn incremental profits for the hosting company. Incentive trips to exotic destinations around the world were the norm during the 1980s and 1990s. Companies in nearly every industry took part: automobiles, […]

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Larry Jacobson

Using Fear to Your Advantage in Leadership

By Larry Jacobson There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies off the top of a 30-foot wave. The noise sounds like a wounded animal as it howls through the rigging. All you […]

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Larry Jacobson

Sales Lessons Learned at Sea: Plot Your Course for Success

By Larry Jacobson Imagine that you’re standing at the wheel of your beautiful sailboat you’ve always dreamed of owning. You untie the lines, back out of the slip, motor up the channel, and head out to sea. What direction do you head? The compass offers you 360 choices and if you don’t choose, the wind […]