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Martin Cross

(Bilingual) Help Wanted

By Martin Cross Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees. She got some unexpected results. Her first big surprise was discovering that many applicants who made no mention of language skills on their resumes reported being able to […]

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Martin Cross

Going International from the Inside Out

Making the Most of Multilingual and Multicultural Staff By Martin Cross Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in Asia. In the process, their accounting department saved them a great deal of money, but not in the way you […]

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Martin Cross

Legal Risks in Translations: Hanging On Every (Foreign) Word

By Martin Cross Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure there are no conflicts with their idea. Three years later, when their products are finally hitting the shelves, they receive a cease and desist letter. One of the […]