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Matt Baird

Cheap, Fast or Good—How to Pick the Two That Are Best for You

By Matt Baird Would you expect someone to give you all the time in the world to deliver an average product, while letting you charge as much as you want for it? Sounds absurd, right? This scenario is just as pie in the sky as getting something cheap, fast and good. Rarely, if ever, do […]

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Matt Baird

Customs Clearance for Your Content Marketing

How to get your message across the border? By Matt Baird The United States may be the largest consumer market in the world, but did you know that 96 percent of the planet’s consumers do not live here? With purchasing power on the rise across the globe and the internet making our world smaller than […]

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Matt Baird

To Translate or Not to Translate

Five Tips for Knowing When You Need Professional Translation By Matt Baird “A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business partner when discussing the process of taking their US success into international markets. His partner couldn’t agree more. Sales were up, and they […]

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Matt Baird

Don’t Get Lost in Translation

By Matt Baird We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google and you’ll find countless examples such as a no smoking sign in Israel that says “violators will be peralized” (yes, it’s even misspelled) or a bilingual road sign in Wales telling Welsh-speaking […]