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Robert McKee

Story Works. Why Don’t Business Leaders Use It?

By Robert McKee The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win bids. In the past, its bid team, working in the time-honored way, pit Bolt’s numbers against its competitor’s numbers. Their win rate was one in ten. With some coaching, the […]