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Russell Trahan

Quit Fishing for Publicity, Reel in the Media

By Russell Trahan There is an old proverb that goes, “Give a Person a Fish, and You Feed Them for a Day. Teach a Person to Fish, and You Feed Them for a Lifetime.” The same can be said about publicity. If you do publicity once, you’ll only get business for a day. However, if […]

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Russell Trahan

The Importance of Traditional Follow Up in a Non-Traditional Business World

By Russell Trahan Bryan walked into his office and flipped on the lights. It had been one month since his presentation and proposal submission to an industry-leading executive team, and that morning was to be the date of their decision on whether to retain his firm. A look to the phone—no blinking light signifying a […]

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Russell Trahan

Media Mixology: Crafting the Perfect Publicity Cocktail

By Russell Trahan The handcrafted cocktail has skyrocketed in popularity. Thanks in part to period-piece television dramas such as Mad Men that romanticize bar scenes of yore, drinks like the Old Fashioned and the Sazerac have risen from the recesses of the speakeasy to the drink menu of the neighborhood watering hole. With its focus […]

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Russell Trahan

A Crash Course in Convention Networking

By Russell Trahan Industry-specific conferences and conventions are a hallmark in business networking. As an attendee or a sponsored vendor, you will be inundated with a who’s who in your field—from the headlining heavyweights delivering keynotes and breakout sessions to the newcomers looking to create a name and garner beneficial connections—the chaos of the convention […]

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Russell Trahan

Your Staff is Your Best Publicity Asset

By Russell Trahan Throughout the business landscape, countless days and hours are spent on the hiring process—rifling through resumes, conducting phone and in-person interviews and vetting potential hires—and for good reason. Company payroll budgets only contain so much flexibility for new employees, and selecting the correct individual to fill an open position involves much more […]

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Russell Trahan

Why Your Last PR Campaign Failed: And How to Ensure Success in the Future

By Russell Trahan Every turn of the calendar, new quarter or product launch, countless companies and individuals jot down a resolution to launch a public relations campaign for numerous reasons: enhanced corporate visibility, increased bookings and fees and audience expansion, among others. From time to time their PR endeavors fall short of anticipated expectations, and […]

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Russell Trahan

Five Ways to Leverage Your Business Acumen Locally

By Russell Trahan For William, finally hanging the ‘grand opening’ banner on the facade of his business was a dream realized. After years of drafting and redrafting plans and budgets, applying for loans and acquiring the initial capital to break ground on his new property, he was able to turn his goal of owning and […]

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Russell Trahan

PR and Small Business: Four Practical Parallels

By Russell Trahan There are numerous preconceived notions about the field of public relations and the everyday life of a PR professional. Many Americans may envision a Hollywood landscape of exclusive events, material excess and prestige, while others visualize an individual furiously hammering phones and email, determined to lock down an interview with an elusive […]

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Russell Trahan

Four Vital Keys to a Successful Publicity Campaign

By Russell Trahan Every year, countless businesses from a variety of industries decide to take a crucial step in their corporate progression: a national publicity campaign. More often than not, there are a few critical missteps made at the outset that impede their momentum that have a direct impact on their PR return on investment. […]

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Russell Trahan

How to Maximize the Benefits of your Online Campaign

By Russell Trahan Janet is a savvy small business owner. She successfully navigated her way through the recession and is enjoying steady growth. She’s well-versed on her clientele and knows their individual likes and dislikes. She knows who her competition is and what they’re up to. She keeps up with trends, so she has a […]