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Tra Williams

Great Expectations: The 4 Foundational C’s of the Customer Experience

By Tra Williams  Remember the old saying that if you never expect anything then you’ll never be disappointed? Well, that might work on blind dates and birthday presents, but in business, expectations are impossible to avoid. For every action that a customer takes, there was an expectation that preceded it. Obviously, customers take action because […]

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Tra Williams

The Wow Factor: The Ten Commandments of Creating Lifetime Customers

By Tra Williams Everyone has experienced this at one time or another. What you thought was going to be a simple everyday transaction for a product or service, turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very often. Which is exactly why it’s so surprising […]

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Tra Williams

Four Reasons Every Professional Should Have a Strategic Plan for Personal Development

By Tra Williams If you are serious about growing your business, everyone on your team needs a strategic plan for their own development that is separate from and exceeds the company’s current needs. Here’s why Every year millions of business leaders spend days if not weeks collaborating with their peers to develop a strategic plan […]