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Victor Arocho

Pump Up the Volume: Create the Soundtrack of Your Sales Career

By Victor Arocho All salespeople know that making a sale involves much more than a simple conversation with a prospect. In fact, the number of things the average salesperson has to do to close a deal can be staggering. There’s prospecting, information-gathering, research, cold and warm calling, sending emails and traditional marketing materials, doing pitches […]

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Victor Arocho

Make Your Sales Team an Elite Sales Force

By Victor Arocho In every sales team, there are usually a handful of top performers…and then there’s everyone else. Imagine how much more successful your organization could be if every salesperson was an elite top performer. Think that’s not possible? Think again. In other areas, we see groups of elite people who band together for […]

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Victor Arocho

Is Your Company Delivering on Its Sales Promises?

By Victor Arocho Any sale—from the smallest consumer item to the largest enterprise-wide solution imaginable—is about much more than simply providing a product or service. A sale is really about delivering a promise to the customer. Unfortunately, many companies have no idea what their sales promise is. Sure, they may have a company vision or […]