Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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About the Book

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success

Details
Author:
Genre: Business & Money
Tag: Recommended Books
Publisher: Harper Business
Publication Year: 2006
Length: 336 pages
ASIN: 006124189X
ISBN: 9780061241895
Rating:

List Price: $10.98
eBook Price: $10.43
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About the Author
Robert Cialdini

Influence at Work (IAW®) was founded by Robert Cialdini, Ph.D, Professor Emeritus of Psychology and Marketing and author of the New York Times bestseller, Influence. Dr. Cialdini is a highly sought after keynote presenter on the ethical business applications of the Science of Influence. Additionally, IAW offers customized, in-house Principles of Persuasion (POP) Workshops conducted by Cialdini Method Certified Trainers. For availability please call 480-967-6070 or visit www.InfluenceAtWork.com. Follow us at @robertcialdini.

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