A Little Story For Salespeople About Culture-Driven Selling
The day of process-laden selling models has run its course. Great selling is about great habits, and the process models do not do this requirement justice. The best salespeople do not sell; they help people to buy and have built values and behavior around this. Selling is not an action. Buying is.
In the book Reinventing Ralph, Ralph, a salesman in his thirties who has come upon some really bad times at work and home, discovers three transcendent values. He helps to discover and climb Culture Mountain and become a winning, culture-driven salesperson.
No matter at what level you are in sales, you can never underestimate the power of simplicity and a mentor who understands you.