StoryBranding: Creating Stand-Out Brands Through The Power of Story

Why would a 30-year advertising verteran claim that most advertising is a waste of money?

StoryBranding: Creating Stand-Out Brands Through The Power of Story

Why would a 30-year advertising verteran claim that most advertising is a waste of money?

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About the Book

Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. “Today, that’s a death-wish,” says Signorelli. “To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes.’”

There are a number of books that discuss the parallels between stories and brands. But until this book, Storybranding was written, few, if any provide practical advice on how to apply story thinking to branding.

Whether your brand is a product, service, or yourself, you’ll be taken through the 6 steps that every brand should take in order to find it’s an oft-hidden story, the one that will make it most attractive to its audience. An easy, entertaining, and educational read, critics are saying this revolutionary book on story branding is a must-read.

Details
Author:
Genre: Business & Money
Tag: Recommended Books
Publisher: Greenleaf Book Group Press
Publication Year: 2012
Length: 220 pages
ASIN: 1608321452
ISBN: 9781608321452
Rating:

List Price: $15.76
eBook Price: $7.49
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About the Author
Jim Signorelli

Jim Signorelli is CEO and founder of esw StoryLab Marketing, one of Chicago’s top advertising agencies according to Crain’s Chicago Business. Prior to starting his own agency, Jim crafted a successful career at major advertising agencies throughout the U.S. His agency has been named to Inc.’s top 5000 list three years running. Jim is also a speaker and author of the best-seller, “StoryBranding: Creating Stand-Out Brands Through the Power of Story.”

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