THE BIG HOW: Where Strategy Meets Success

THE BIG HOW: Where Strategy Meets Success

In this practical and evergreen resource for understanding and using strategy to your advantage, Andy Slipher shares his insights on strategy gleaned from working with dozens of business clients, small and large, over his twenty-plus year marketing career.

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About the Book

THE BIG HOW: Where Strategy Meets Success is packed with insightful stories, vivid examples and motivating ideas Andy has learned as a strategist and advisor in helping organizations solve real-world problems. Learn: a new and clearer way of understanding the concept of strategy in order to tap into its power; a simple 3-part strategic process; how to diagnose and frame any problem in order to solve it faster and with greater acuity; five key elements of any good strategy; three critical pitfalls to avoid in any strategic planning process.

Genre: Business & Money
Tag: Recommended Books
Publisher: SLIPHER, LLC; 1st edition
Publication Year: 2018
Length: 240 pages
ASIN: 0999803808
ISBN: 9780999803806

List Price: $7.99
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About the Author
Andy Slipher

Andy Slipher is founder of Slipher Marketing, a consultancy where strategy comes first, followed by tangible marketing results. He is an accomplished strategist, interim CMO, speaker and writer on marketing strategy. He is marketing lecturer for SMU’s accredited Bank Operations Institute for professional bankers, and for the Independent Bankers Association of Texas (IBAT). Andy is the author of The Big How: Where Strategy Meets Success. For more information on Andy Slipher, please visit

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