Turn Eye Appeal Into Buy Appeal

This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites, and book covers.

Turn Eye Appeal Into Buy Appeal

How to Easily Transform Your Marketing Pieces Into Dazzling, Persuasive Sales Tools!

This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites, and book covers.

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About the Book

Whether you’re a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more.

Over 200 full-color illustrations. Details appreciated by people with tight deadlines. Hundreds of techniques to reinforce your strategies and tips for writing persuasive copy that “hooks” customers.

Turn Eye Appeal Into Buy Appeal: How to Easily Transform Your Marketing Pieces Into Dazzling, Persuasive Sales Tools is organized in 11 sections:

  • Good Marketing Requires Good Design
  • Make Visual Elements Memorable
  • Writing Persuasive Content and Making it Flow
  • The Best Typography for Design and Readability
  • Laying Out Your Pages with Style
  • Design Solutions for Specific Projects
  • Working with Digital Imagery
  • The Role of Color in Your Design
  • Getting Graphics Files Ready to Print
  • Answers to Your Printing Questions
  • Resources
Details
Author:
Genre: Textbooks & Study Guides
Tag: Recommended Books
Publisher: Macgraphics Services
Publication Year: 2006
Length: 135 pages
ASIN: 0978537130
ISBN: 9780978537135
Rating:

List Price: $26.53
eBook Price: $5.19
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About the Author
Karen Sanders

Karen Saunders is the author of the e-book, “Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!” Karen has produced thousands of successful marketing projects and has designed the covers of 18 books that have become best-sellers or won awards, including a “Writer’s Digest” Grand Prize winner for the best self-published book in America. Contact her at 888-796-7300.

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