Jill Johnson

Matching Your Sales Approach to Your Prospect’s Readiness to Buy

By Jill J. Johnson, MBA  Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of buying behavior that a consumer will go through: awareness, interest, evaluation, trial and finally the adoption stage. Each stage requires a different decision by your prospect. By matching your […]

Liz Uram

3 Steps to Stop People From Stealing Your Time

By Liz Uram If you work remotely either part-time or full-time, temporarily or permanently, you have probably discovered that you are a lot more productive when you are not in the office. The main reason for the increase in productivity is that people aren’t inviting you to ‘got-a-minute’ meetings. ‘Got-a-minute’ meetings are those unannounced drop-ins […]

Jonathan Carson

Cut Commercial Heating and Cooling Bills

5 Easy Steps to Stay in Control By Jonathan Carson Aaron owns and operates a 10,000-square-foot light commercial business building. He has been very unhappy with his skyrocketing utility bills. He isn’t sure what to do about it, but he’d love to do SOMETHING as they are keeping him from salting away funds for much-needed […]

Maria Church

GRATITUDE for Challenging People

By Dr. Maria Church, CSP, CPC It is easy to be grateful for all the good things in our life—the promotion, reaching and surpassing your goals, a killer interview, or helping your team member overcome a challenge. This is good stuff and easy to be grateful for. However, being grateful for challenging colleagues or customers […]

Kate Zabriskie

All in the Dysfunctional Family

Generational Business Fails and What to Do About Them By Kate Zabriskie Anyone in a family business knows that according to many statistics, the chance of the business surviving declines with each handoff to the next generation. What causes the drop-off? Among the myriad of reasons, times change, dedication levels vary, and talent isn’t always […]

Christopher Tompkins

7 Rules You Need to Know for B2B Lead Generation

By Chris Tompkins So, you have heard the term “lead generation” before. But what does this actually mean for how you should operate your business? To start, there are a few things to break down: Many B2B business owners do not know where to begin when it comes to gaining quality leads. They want to […]

Angela DeFinis

Get Energized! 5 Tips to Create Energy in Your Virtual Presentations

By Angela DeFinis Whether you’re new to working remotely or have been doing it for years, you know one thing is true: Giving virtual presentations via Zoom and other online meeting platforms can be a challenge. Many professionals feel that online meetings lack the excitement and passion that comes naturally during face-to-face communication. And they’re […]

Jason V. Barger

Does Your Corporate Culture Get All A’s?

The proactive process to shape the team culture you want By Jason V. Barger It’s an instant gratification world where people or employees or leaders want things to change immediately. They want progress to be a flip of a switch. They want the easy button. Every leader, team and organization wants to snap their fingers […]

Mike Bivins

Dilution is the Solution to COVID (& Other) Pollution

By Mike Bivins Even before the coronavirus pandemic struck, a landmark report from the World Health Organization (WHO) on Social Determinants of Health (SDoHs) cited poor air quality as one of the leading non-medical factors that impact health. Basically, Indoor Air Quality (IAQ) was already on the minds of business owners, COVID-19 has served to […]

Liz Uram

Why Do I Have To Praise Someone Just For Doing Their Job?

And 4 Other Questions Leaders Have About Appreciation By Liz Uram Do you ever feel like there is way too much appreciation going on in your workplace? If you said no, you’re not alone. Your team would probably say the same thing.  A Gallup survey revealed that 65 percent of employees haven’t received recognition in […]