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Jill Johnson

Gaining Strategic Clarity When Your Crystal Ball is Cloudy

By Jill J. Johnson, MBA Today’s business climate continues to be exceptionally complex and volatile. Even as we move into this “new normal” environment, we no longer have the luxury of being able to take for granted that shifting trends will be visible or that customer needs will be stable. Now is the time to […]

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Kate Zabriskie

Communicating Compassion to Customers in Tough Times

Six Connections Suggestions for Showing Empathy By Kate Zabriskie Hi. This is Trish with Copytech and we’re running a special on ink I thought you might be interested in. Really, Trish? Our business is down so much that we’re barely making copies right now. Thanks for being tone-deaf. No, I don’t want to hear about […]

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Maria Church

Five Steps to Deal with Leadership Uncertainty

By Dr. Maria Church, CSP, CPC Leaders are often expected to have all the answers. Not only is this an expectation shared by many, it is regularly self-imposed. If you do not have the answer to a leadership challenge, you may possibly feel inadequate or uncertain and vulnerable. None of these emotions feels good, and […]

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Will Caarson

Four Reasons to Install a SMART Ventilation System

By Will Carson In the ever-changing twenty-first century, SMART-equipped devices are turning up in more and more areas of our lives. Since SMART (Self-Monitoring Analysis and Reporting Technology) devices can quickly analyze and detect problems, it should come as no big surprise that SMART-equipped Heating, Ventilation, and Air Conditioning (HVAC) systems are revolutionizing the HVAC […]

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Christopher Tompkins

The Two Types of ROI: Return on Investment vs. Return on Influence

By Christopher Tompkins In the marketing world, many businesses focus on ROI (return on Investment). However, when they don’t get the immediate monetary results they desire, they begin to pull away from social media marketing. But there is another side of the coin: ROI 2.0 (return on Influence). Many businesses have begun investing more time […]

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Hassan Tetteh

Six ‘Super Forces’ That Impact The Health of Your Workforce and Business Action Steps for Leaders to Help Their Team

By Hassan Tetteh, MD Each new year provides an opportunity to raise awareness for both men and women about health, wellness, disease prevention, and highlight six super forces that will dramatically impact the health of your workforce and your business. Some risk factors for developing disease, in your workforce, such as age and heredity, cannot […]

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Angela DeFinis

SOS for Working Moms: 5 Tips to Minimize Zoom Disasters

By Angela DeFinis As more and more mothers are working from home and engaging in online presentations and virtual meetings daily (all while dealing with kids and pets underfoot), it’s clear that the current set up is designed to fail. Unfortunately, there are few rules of engagement to apply when your kitchen table is suddenly […]

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Julie Miller

Email Editing: 3 Tips to Ensure Your Message is not Missed

By Dr. Julie Miller “We are going to have a sales contest this month. The winners will get to enter next month’s contest and will have the honor to continue working with me!” It was supposed to be a joke. Frank loved to joke with people, but he usually stayed away from injecting humor into […]

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Phillip Brand

Five Ways Sales Leaders Respond to Crisis

By Phillip Brand You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, and bankruptcy. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive? A […]

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Jonathan Carson

Viruses, Molds and Bacteria Oh My!

Four Ways to Combat Pathogens in Your HVAC System By Jonathan Carson “Jake” owns and runs a small commercial shop. He has been coughing a lot and is growing concerned as his employees have been calling in sick with sinus problems and “bronchitis”. He calls his friend “Rick”, who operates a different business but in […]