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Christopher Tompkins

The Two Types of ROI: Return on Investment vs. Return on Influence

By Christopher Tompkins In the marketing world, many businesses focus on ROI (return on Investment). However, when they don’t get the immediate monetary results they desire, they begin to pull away from social media marketing. But there is another side of the coin: ROI 2.0 (return on Influence). Many businesses have begun investing more time […]

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Kate Zabriskie

Why You’re Not Getting the Most from Your Training Dollars and How to Start Getting a Better Return

By Kate Zabriskie Each year, organizations waste thousands of dollars on training that doesn’t deliver what the people who bought it thought it would. Consequently, many of those remorseful purchasers determine that either training has no value to their employees, the training facilitators don’t know what they’re doing, the program designers are out of touch […]

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Jill Johnson

Understanding the Importance of Decision Triggers In Selling to Your Prospects

By Jill J. Johnson, MBA A key component of effective target marketing involves developing deep insight into the decision-making process influencing how your customers make their purchasing choices. For organizations working with diverse customer needs, moving your prospects from, “I’m interested,” to “I’ll buy,” is a highly complex process. What is significant and how this […]

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Michele Wierzgac

10 Commandments for the Inspirational Leader: The Foundation of Business Solutions

By Michele Wierzgac, MSEd There are so many theories in leadership ranging from vision to self-awareness to service. The simplest way to develop your leadership skills is to have a work ethic mixed with a solid foundation of core values. Inspirational leaders have commandments they work and live by. Commandments, or guidelines, lay the critical foundation […]

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Molly Yurick

5 Website Features That May Be Working Against You

By Molly Yurick Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients. But before you can do […]

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Jill Johnson

Stalled Sales? 

Get Unstuck by Engaging in a Strategic Market Analysis By Jill J. Johnson If you are struggling with sluggish sales, there are two critical areas you must review to address the situation. The first is determining if the slowdown is due to changes in your target market. The second is determining if your sales and […]

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Jeremy Eskenazi

Five Ways to Leverage Your Talent Brand to Attract Great Candidates

How your company can leverage what employees and candidates say about you to attract top talent By Jeremy Eskenazi Have you ever struggled to hire the right people? Do most of the people you interview seem like a questionable fit at your company? It might be a symptom of not using your employer brand to […]

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Russell Trahan

Quit Fishing for Publicity, Reel in the Media

By Russell Trahan There is an old proverb that goes, “Give a Person a Fish, and You Feed Them for a Day. Teach a Person to Fish, and You Feed Them for a Lifetime.” The same can be said about publicity. If you do publicity once, you’ll only get business for a day. However, if […]

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Jill Johnson

Target Marketing: Enhancing Your Sales and Marketing Effectiveness

By Jill J. Johnson Your customers can be grouped according to a variety of different identifiable characteristics that reflect their specific needs and interests. These needs and interests impact their attitudes toward purchasing decisions. Each of these groups is called a target market. Target marketing is the response to identified market needs. These needs will […]

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Anne Connor

What Your Signage Says About You

By Anne Connor Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So, he looked up the key words in Spanish and created a beautifully designed website and colorful, […]