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Gregory T. Reinecke

1+1=7: Leveraging Value-Based Healthcare for Positive ROI

By Gregory T. Reinecke Change is about change! In the healthcare industry, the Patient Protection and Affordable Care Act of 2010 included another definition for clinical success. The government determined success to mean a patient does not return to the clinic within thirty days of original discharge. This is now old news. Yet a survey […]

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Andy Slipher

Three Critical Ways Marketing Can Be Applied to Close More Sales

By Andy Slipher Do you operate in an organization where sales begins with a capital “S” and marketing with a lower case “m?” Sales-centric organizations often operate at such a high level in sales, they lack marketing prowess. Some are even altogether marketing-phobic, believing marketers exist to usurp the importance of salespeople or to replace […]

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Andy Slipher

Marketing and the Myth of “We Need A New Idea!”

By Andy Slipher One of the biggest challenges in marketing heard by businesses across almost all industries is the constant search for their next idea—the one that’s going to hook and reel in new customers and clientele. It’s the idea that constantly eludes them yet, if they find it, will lead to more revenues, long-term […]

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Matt Baird

Customs Clearance for Your Content Marketing

How to get your message across the border? By Matt Baird The United States may be the largest consumer market in the world, but did you know that 96 percent of the planet’s consumers do not live here? With purchasing power on the rise across the globe and the internet making our world smaller than […]

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Andy Slipher

Seven Best Practices to Budget (and Spend) for Marketing

By Andy Slipher For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot response of last year’s budget, plus three to five percent. For others with limited marketing dollars, it can mean the […]

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Andy Slipher

What has Changed About Marketing in the Last 100 Years?

By Andy Slipher In 1975, the Federal Communications Commission (FCC) issued a largely overlooked ruling that allowed earth-orbiting antennas—satellites—to be used for broadcasting television over large areas. Around that same time, a little-known regional broadcasting network called Home Box Office (HBO) took notice, and decided to use the FCC’s landmark decision to begin distributing its […]

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Peter DeHaan

How to Succeed at Email Marketing

By Peter Lyle DeHaan , PhD Email marketing is a cost-effective and simple way to reach out to touch clients and customers. But just because it’s cheap and easy, this doesn’t mean it’s always a good idea. When done wrong, email marketing can alienate the audience you’re trying to cultivate. Here are five tips for […]

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Peter DeHaan

Choose Your Business Partners with Care

By Peter Lyle DeHaan, PhD Conference planners sometimes ask me to sit on a panel. The common format is that each panelist makes an initial presentation, followed by a Q&A. Other times the presentations are longer, with no time for questions. Most of my panel experiences have not been positive. For my first one, my […]

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Russell Trahan

Media Mixology: Crafting the Perfect Publicity Cocktail

By Russell Trahan The handcrafted cocktail has skyrocketed in popularity. Thanks in part to period-piece television dramas such as Mad Men that romanticize bar scenes of yore, drinks like the Old Fashioned and the Sazerac have risen from the recesses of the speakeasy to the drink menu of the neighborhood watering hole. With its focus […]

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DeEtta Jones

Take Control of Your Brand: The 4Cs of Brand Management

By DeEtta Jones There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice. Voice is the contribution made to something larger than oneself. It’s the medium for sharing one’s purpose, values, talents and vision for the future. Yes, there are plenty […]