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Nick Nanton

The “4 C’s” of Attaining Expert Status: Become a Celebrity Expert to Supercharge Your Brand and Your Profits

By Nick Nanton A local radio station was starting a new kind of late-night talk show, where people could call in to talk candidly – very candidly – about their relationship problems. The station had a problem of its own, however; because they had a comedian booked to host the show, they needed a real […]

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Nick Nanton

Tell Your Story – Sell Your Story: 4 Hollywood Plot Lines You Can Use to Build Your Business

By Nick Nanton Do you remember the story of how Sylvester Stallone became a star? He was a young actor down to his last dime. He hocked his wife’s jewelry; he even sold the dog to survive. But then he had an idea for a movie – a great movie. He knew a producing team […]

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Dawn Josephson

How to Create Promotional Pieces that Attract Your Ideal Clients

By Dawn Josephson Whether you’re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. Unfortunately, many promotional pieces miss the mark. Outrageous claims, weak calls to […]

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Allison Nuanes

Take Your Online Local Advertising to the Next Level

By Allison Nuanes Your business probably has a Facebook page, and maybe even a Twitter account, but what about an active local profile, such as on Google+ Local, Yelp, or FourSquare? If you’re not using your local profiles to get customers to “check in” to your establishment and write reviews about your business, you’re missing […]

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Russell Trahan

Five Ways to Leverage Your Business Acumen Locally

By Russell Trahan For William, finally hanging the ‘grand opening’ banner on the facade of his business was a dream realized. After years of drafting and redrafting plans and budgets, applying for loans and acquiring the initial capital to break ground on his new property, he was able to turn his goal of owning and […]

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Jen Alsip

Three Keys for a Successful Content Marketing Campaign

By Jen Alsip Online marketing and SEO used to be all about banner ads, paid link building, email campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix. SEO (search engine optimization) refers to anything internet-related […]

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Russell Trahan

How to Maximize the Benefits of your Online Campaign

By Russell Trahan Janet is a savvy small business owner. She successfully navigated her way through the recession and is enjoying steady growth. She’s well-versed on her clientele and knows their individual likes and dislikes. She knows who her competition is and what they’re up to. She keeps up with trends, so she has a […]

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Pam Lontos

Marketing Your Business: Get More for Less

By Pam Lontos As a business owner or leader, you always need to make sure you’re perceived as the expert in your industry and that you’re getting your marketing messages out in the right way. But with so much hype and conflicting advice these days about the best way to market your product, services, or […]

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Jim Signorelli

Does Your Product Have a Lasting Story?

By Jim Signorelli By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted to get into computer technology and data processing. The company spent many years and millions […]

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Athenee Mastrangelo

Turn Business Cards Into Business: Do You Manage Client Information on a Paper Napkin?

By Athenée Mastrangelo Your clients are your #1 priority, right?  So how are you managing their information and your relationship with them?  Do you have all their information stuffed in a shoebox or do you have an effective CRM (Contact Relationship Management) system?  Or maybe you’re somewhere in between? The difference between having the right […]