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Russell Trahan

How to Maximize the Benefits of your Online Campaign

By Russell Trahan Janet is a savvy small business owner. She successfully navigated her way through the recession and is enjoying steady growth. She’s well-versed on her clientele and knows their individual likes and dislikes. She knows who her competition is and what they’re up to. She keeps up with trends, so she has a […]

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Pam Lontos

Marketing Your Business: Get More for Less

By Pam Lontos As a business owner or leader, you always need to make sure you’re perceived as the expert in your industry and that you’re getting your marketing messages out in the right way. But with so much hype and conflicting advice these days about the best way to market your product, services, or […]

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Jim Signorelli

Does Your Product Have a Lasting Story?

By Jim Signorelli By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted to get into computer technology and data processing. The company spent many years and millions […]

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Athenee Mastrangelo

Turn Business Cards Into Business: Do You Manage Client Information on a Paper Napkin?

By Athenée Mastrangelo Your clients are your #1 priority, right?  So how are you managing their information and your relationship with them?  Do you have all their information stuffed in a shoebox or do you have an effective CRM (Contact Relationship Management) system?  Or maybe you’re somewhere in between? The difference between having the right […]

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Nathan Jamail

Technology In Business: Use It, Don’t Rely On It

Grab your smartphone and check your appointments, while you’re at it, see if any of your clients have posted anything worthwhile on Facebook, tweet your new prospect, check your e-mail for any new appointment requests and then go grab lunch—what a day! More and more sales professionals are relying on technology to drive sales and […]

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Keith Ogorek

Your Book as Your Business Card

Indie Book Publishing Provides Professionals the Edge By Keith Ogorek What is 6” by 9,” usually weighs roughly one pound, and is giving an increasing number of business leaders an advantage over the competition? A book. Thanks in large part to the explosion of Indie book publishing, the use of ‘the book as a business […]

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Peter DeHaan

The Threat of “Do-Not-Mail”

By Peter Lyle DeHaan, PhD Five years ago, the call center industry was confronted head on with the DNC (Do-Not-Call) legislation. As millions signed up to block most telemarketing calls to their home, the pool of prospect numbers shrank dramatically. Since then, the face of outbound calling in the United States has been unalterably changed. Today, […]

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Karen Saunders

How to Make a Book Cover Design that Flies Off the Shelf!

By Karen Saunders According to “The Wall Street Journal”, “The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.” You can’t tell—but you can sell—a book by its cover.” Here are a few powerful book cover design techniques that professional book designers […]

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Peter DeHaan

The Impending “Do Not Market” Threat

By Peter Lyle DeHaan, PhD Have you heard about the onslaught of Do Not Market laws proposed at the local, state, and federal level? You haven’t? Well, there is good reason that this pending legislation has caught you unawares. The fact is that it doesn’t exist—per se. However, in reality there is a plethora of existing […]