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Kate Zabriskie

You Lost Me at “How Are You?”

Leveraging Preparation, Practice, and Patience for Better Business-to-Business Calls By Kate Zabriskie “Hi, this is Ahmad calling from Acme Industries. How are you today?” “Well, Ahmad, I was a lot happier before you called and interrupted me. I’m behind with my project, and I’m too busy to leave my desk. Don’t call me again.” The […]

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Russell Trahan

Your Staff is Your Best Publicity Asset

By Russell Trahan Throughout the business landscape, countless days and hours are spent on the hiring process—rifling through resumes, conducting phone and in-person interviews and vetting potential hires—and for good reason. Company payroll budgets only contain so much flexibility for new employees, and selecting the correct individual to fill an open position involves much more […]

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Russell Trahan

Why Your Last PR Campaign Failed: And How to Ensure Success in the Future

By Russell Trahan Every turn of the calendar, new quarter or product launch, countless companies and individuals jot down a resolution to launch a public relations campaign for numerous reasons: enhanced corporate visibility, increased bookings and fees and audience expansion, among others. From time to time their PR endeavors fall short of anticipated expectations, and […]

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Russell Trahan

PR and Small Business: Four Practical Parallels

By Russell Trahan There are numerous preconceived notions about the field of public relations and the everyday life of a PR professional. Many Americans may envision a Hollywood landscape of exclusive events, material excess and prestige, while others visualize an individual furiously hammering phones and email, determined to lock down an interview with an elusive […]

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Russell Trahan

Four Vital Keys to a Successful Publicity Campaign

By Russell Trahan Every year, countless businesses from a variety of industries decide to take a crucial step in their corporate progression: a national publicity campaign. More often than not, there are a few critical missteps made at the outset that impede their momentum that have a direct impact on their PR return on investment. […]