Categories
Peter DeHaan

Social Media: Opportunity or Distraction?

For some, the mere mention of social media produces a crooked smile and lights up their eyes. To them, it’s the preferred way to communicate; they would be lost without it. Others groan and roll their eyes at the mention of social media. Some give it a resigned yawn, quickly tuning out the discussion or […]

Categories
Kate Zabriskie

Ten Steps for Repairing and Protecting Your Online Reputation

By Kate Zabriskie “The worst customer service experience ever! The bed was dirty, and the bathroom had hair on the toilet seat. My dog refused to enter the room. He slept in the car. I don’t know why I didn’t do the same thing. Do not EVER stay here!!!!!!!” “If you are offered a job […]

Categories
Margaret Page

What You Need to Know About Social Media Etiquette

By Margaret Page Like children with a shiny new toy, adults introduced to social media jumped in and started playing: posting personal photos to Facebook, accepting requests for “friendship” from long-lost high school pals, and checking into everywhere from the coffee shop to their favorite local eatery. What fun! Suddenly we were getting an inside […]

Categories
Natalie Henley

The 7 Key Steps for Leveraging Social Media Marketing to Drive Real Results

By Natalie Henley Investing in marketing campaigns can be a nerve-wracking decision for many small and medium sized businesses. CEOs and Marketing Directors know that when you have limited resources, you must be strategic with your budget, and every marketing investment has to pay off. This is why social media campaigns tend to be the […]

Categories
Pat Heydlauff

Your Guide to Social Media: Disconnect to Connect

By Pat Heydlauff According to several research studies done in 2011 and 2012, 39 percent of Americans spend more time on Facebook than in face-to-face relationships and 10.5 billion minutes per day are spent globally on Facebook alone. The warp speed shift in social relationships and how we interact is due to social technologies, according […]

Categories
Pat Heydlauff

Social Technologies: A $1.3 Trillion Opportunity

By Pat Heydlauff Unlike the 1980s and 1990s, the speed of change today is transformative.  The cause of this warp speed change: social technologies, according to a July 2012 study, “The Social Economy: Unlocking values and productivity through social technologies,” by the McKinsey Global Institute. The study states that there are greater than 1.5 billion […]