Christopher Tompkins

7 Rules You Need to Know for B2B Lead Generation

By Chris Tompkins So, you have heard the term “lead generation” before. But what does this actually mean for how you should operate your business? To start, there are a few things to break down: Many B2B business owners do not know where to begin when it comes to gaining quality leads. They want to […]

Jill Johnson

Seven Strategies to Boost Your Business Resilience and Weather the Storm

By Jill J. Johnson The level of distress that many leaders experience during a crisis is unsettling but normal. When many are displaced from their work and income, it can be comforting to just hide because you are so overwhelmed. Yet those who will recover demonstrate resilience. They catch their breath and then move forward […]

Will Caarson

Save 20 Percent (or More) on Heating, Cooling Bills

Top Five Energy Efficiency Upgrades for Your Business & Their Benefits By Will Caarson Any businessperson who wants to learn how to save money on their heating and cooling bills—and who doesn’t?—must familiarize themselves with the term, Seasonal Energy Efficiency Ratio, (SEER) as part of an overall strategy to upgrade the energy efficiency of their […]

Alex Patton

Stats and Graphs Can Lie to You

7 Ways to Avoid Spreading Bad Information  By Alex Patton You’ve probably heard something like this before: A junior manager walks into a meeting and, trying to impress, announces “if the United States would only reduce oil imports from Norway, we could literally reduce deaths of drivers colliding with railway trains…per capita.” “It’s true, I […]

Rich Horwath

The 5 Myths of Business Strategy

By Rich Horwath Consider some of the most popular myths: Lightning never strikes the same place twice—it does. There is no gravity in space—there is, just less. Humans only use 10 percent of their brains—actually, a lot more—yes, even men. Pigeons blow up if fed uncooked rice—they don’t. Which myths or half-truths have permeated your […]

Peter DeHaan

Let’s Watch a Movie

By Peter Lyle DeHaan, PhD When someone says, “Let’s watch a movie,” what’s the first thing that comes to mind? Do you immediately think of a group outing to go watch the latest flick? Perhaps your preferred viewing venue is the more cozy environment of your living room couch. Could it be that watching a […]

Jeremy Eskenazi

Five Ways to Leverage Your Talent Brand to Attract Great Candidates

How your company can leverage what employees and candidates say about you to attract top talent By Jeremy Eskenazi Have you ever struggled to hire the right people? Do most of the people you interview seem like a questionable fit at your company? It might be a symptom of not using your employer brand to […]

Russell Trahan

Quit Fishing for Publicity, Reel in the Media

By Russell Trahan There is an old proverb that goes, “Give a Person a Fish, and You Feed Them for a Day. Teach a Person to Fish, and You Feed Them for a Lifetime.” The same can be said about publicity. If you do publicity once, you’ll only get business for a day. However, if […]

Jill Johnson

Strategic Triage

The Keys to Surviving a Significant Strategic Disruption By Jill J. Johnson Despite the best of intentions and a solid strategic plan, leaders can sometimes find their organizations in the throes of an unexpected major crisis that threatens their enterprise survival. Whether it is the culmination of changing market forces, a self-inflicted incident or the […]

Andy Slipher

Strategic Planning: Answering the Next Magic Question—“How?”

By Andy Slipher How do we get it done? What’s our next move? Now that we know what we want and why we’re here, where do we begin? You’ve likely heard variations of these questions in your organization—particularly if you’re at any level of strategic planning how to achieve favorable outcomes. It’s one thing to […]